Regional Activations Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  16572 

Remote Work Available: No 

Regional Activation Manager - Pennsylvania

Up to 70% travel across the state

Position Overview

The Regional Activation Manager will lead the strategy, execution, and optimization of all field and community-based marketing initiatives across assigned markets. This role is responsible for driving local market engagement, consumer acquisition, and brand loyalty through grassroots campaigns, retail activations, community partnerships, and experiential programs. The Regional Activation Manager will manage cross-functional teams and collaborate with retail, sales, and corporate marketing to ensure consistency while tailoring efforts to regional opportunities.

Key Responsibilities

• Market Leadership: Oversee all field marketing and activation strategies within the region, ensuring alignment with corporate brand objectives.
• Campaign Development: Design and implement localized campaigns, events, sponsorships, and partnerships to increase market share and customer engagement.
• Community Engagement: Build strong relationships with local stakeholders, advocacy groups, and community organizations to position the brand as a trusted and responsible partner.
• Retail Activation: Partner with retail operations to create in-store experiences, promotions, and grassroots outreach that drive foot traffic and sales.
• Team Management: Recruit, train, and lead regional field marketing managers and brand ambassadors; set clear goals and track performance.
• Analytics & Reporting: Measure campaign ROI, consumer engagement, and market penetration; provide actionable insights to senior leadership.
• Budget Oversight: Manage regional marketing budgets, ensuring cost-effective and high-impact execution.
• Compliance: Ensure all local marketing activities comply with state and federal regulations, particularly in highly regulated industries like cannabis.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 7+ years of marketing, brand activation, or field leadership experience, with at least 3 years in a multi-market/regional role.
• Proven track record of executing successful grassroots and community-driven marketing campaigns.
• Strong leadership skills with experience managing distributed teams.
• Exceptional communication, negotiation, and presentation skills.
• Data-driven mindset with the ability to analyze results and adjust strategies in real time.
• Knowledge of regulatory environments (preferred: experience in cannabis, alcohol, or similarly regulated industries).
• Willingness to travel frequently within assigned region.

Success Metrics

• Growth in regional revenue and market share.
• Increased brand awareness and customer loyalty within key markets.
• High ROI on grassroots and community activation campaigns.
• Strong community partnerships and advocacy relationships.
• Effective leadership and retention of regional field marketing teams.

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.