Executive Director of Marketing

Date: Jan 21, 2023

Location: US

Company: Trulieve

Trulieve is seeking an Executive Director of Marketing for the southwest region who will lead the marketing teams throughout the multiple markets. This position will report to the Chief Marketing Officer (CMO) and have accountability to the individual state leaders for which they support. They will be responsible for developing innovative marketing strategies and driving all activities that bring awareness and customer preference to Trulieve and its brands.

The role will ensure that all regional and state business objectives are clear and monitored appropriately to be achieved. This leader will have the experience, flexibility, and ability to pivot plans and tactics as necessary to reach the business objectives. As the Executive Director of Marketing, this position works closely with a range of partners, including but not limited to agencies, the digital marketing team, creative team, retail, brand partners and more to ensure the success of the Trulieve and its mission to serve the customer first. The position is based in Phoenix, Arizona and the individual will travel 50% within the state and other markets. They will role model inclusive leadership, business acumen, strategic agility, collaboration, and the ability to inspire others. The individual will have an entrepreneurial spirit and an ability to work in a fast-paced environment.

 

WHY TRULIEVE

The Trulieve Way is defined by our people. We are committed to our values and have created a culture of trust, but we also remember to have fun. Here are a few more reasons why Trulieve is a great place to be: Competitive pay and total compensation packages • Attractive benefits and incentive stock option plan • Paid time off and employee rewards • Professional growth and employee engagement initiatives We believe in building a diverse team, and we strive to make our company a welcoming space where everyone can make an impact on Trulieve’s success. We encourage talented people from all backgrounds to join us.

 

ROLE OVERVIEW:

  • Play a key role in the strategic planning process and greatly contribute to the future of Trulieve.
  • Develop comprehensive marketing strategies that advance and support the company goals and map out a content strategy that supports and extends the ongoing communication to the customer.
  • All initiatives need to be in upfront budget planning and stay on time and expense until complete.
  • Work with the CMO, brand and agency partners to deliver Trulieve’s short- and long-term goals and KPIs.
  • Build and continually evolve the Trulieve brand position and that of its internal brands.
  • Develop strategic, integrated marketing plans and programs that align with the organization’s priorities, such as increased awareness, customer acquisition, retention, and drive-in store traffic.
  • Will design best-in-class, results-driven integrated retail marketing campaigns that can be localized, personalized and are easy to evaluate by data driven metrics (ROI, traffic, etc.).
  • Successfully develop campaigns such as new product launches, sales promotion, cannabis holidays, social media, digital media, influencer management & loyalty programs.
  • Will need to evaluate and optimize all aspects of Trulieve’s marketing campaigns in, from campaign development process to execution, review, and reporting of results.
  • Execute and manage the seasonal marketing calendar that supports business plans and priorities.
  • Lead CRM marketing programs/initiatives for their region, including loyalty programs, customer life cycle and contact strategies.
  • Will assist in growing and optimizing programs to increase customer LTV and return best sales and ROI.
  • Will identify targeting tactics and monitor category trends and market anomalies to develop customized growth strategies.
  • Collaborate effectively with all cross functional teams to bring the targeted business results to fruition.

 

QUALIFICATION

  • Prior executive-level operations experience in a similar role
  • Proven success in building businesses in fast-paced, highly-regulated, competitive environments.
  • Excellent interpersonal skills and proven ability to positively influence people; must be capable of effectively interacting at all levels in the organization.
  • Detail oriented with an eye on process optimization

 

EDUCATION

  •  Bachelor’s Degree is preferred