Senior Social Media Strategist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  16164 

Remote Work Available: Yes 

SE Senior Social Media Strategist

Department: Digital Marketing

Reporting to: Senior, Social Media Manager

Location: Remote / Florida

Type: Mid Level (4+ years’ experience preferred)

Open Positions: 1

Position Summary

This position reports to the Senior Social Media Manager on the Digital Marketing team, part of the broader Marketing department. Trulieve is seeking an experienced social media strategist to drive execution, lead ideation, and manage a team of content creators to grow brand awareness in the cannabis industry. Need to be strong in social media analytics to drive content strategy.

The Senior Social Media Specialist will play a key role in shaping Trulieve’s digital presence in largest market, Florida, by building brand affinity, increasing engagement, and growing our social following in a fast-paced, highly regulated environment. This role requires someone who is detail-oriented, creative, and comfortable balancing compliance with innovation.

Responsibilities:

• Implement social strategy in alignment with the Senior Social Manager, customizing content for FL and GA markets while ensuring compliance with industry regulations.
• Track, analyze, and present social performance metrics to translate insights into strategies that strengthen content, campaigns, and brand storytelling.
• Ability to capture and produce mobile-first, short-form content including reels and videos at in-store activations, community events, and trending content.
• Manage and mentor a small content team by providing clear direction, briefs, and ensuring compliance in all outputs.
• Develop and manage the social calendar with oversight from Senior Social Media Manager, using research, benchmarking, and platform insights to align with audience behaviors and brand goals.
• Collaborate with corporate communications, marketing, and retail teams to manage reputation, surface insights, and support integrated campaigns.
• Maintain an up-to-date understanding of social platforms, audience dynamics, and compliance requirements to ensure safe and engaging content.
• Refine the brand’s tone of voice across corporate channels to maintain consistency and connect authentically with audiences with copywriting
• Recommend how social data and insights can inform campaign planning, content development, and brand storytelling.
• Maintain a strong understanding of platform behaviors, audience dynamics, and evolving best practices to provide strategic guidance.

Skills and Qualifications:

• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required)
• Social media management 4+ years’ experience preferred in cannabis industry
• Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
• Travel: 40-50% in field visits (Florida and Georgia)
• Flexibility of hours – nights and weekends
• Technology proficiency
• Attention to detail
• Belief in relationship building and working as part of a team to achieve goals/results
• Organized, responsible and flexible in a fast-paced growth environment

WORK SCHEDULE:

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends and holidays

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.