Director of Beverage Sales & Distribution

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  15557 

Remote Work Available: Yes 

Job Title: Director of Beverage Sales & Distribution Department: Beverage

Location: Remote + travel Reports To: Chief Marketing Officer

ROLE SUMMARY:

The Director of Beverage Distribution and Sales is responsible for leading and executing the company’s beverage sales, distribution, and growth strategy. This role oversees all sales operations, distribution logistics, and key client relationships to maximize revenue, market share, and profitability. The ideal candidate will bring a deep understanding of the beverage industry, strong leadership skills, and a proven track record of driving sales and operational excellence. They will be an integral part of the beverage leadership team, reporting to the Chief Marketing Officer.

RESPONSIBILITIES:

· Develop and implement a comprehensive sales strategy to drive revenue growth and market expansion.

· Establish and maintain relationships with key distributors, retailers, wholesalers, and other sales channels.

· Identify and pursue new business opportunities, including partnerships and emerging market trends.

· Set and monitor sales targets, ensuring team accountability and continuous improvement.

· Oversee the distribution network to ensure efficiency, cost-effectiveness, and high service levels.

· Optimize supply chain logistics, warehousing, and inventory management.

· Work closely with production and operations teams to ensure product availability and on-time delivery.

· Negotiate and manage contracts with distributors, suppliers, and transportation partners.

· Develop and manage the department’s budget, ensuring profitability and cost control.

· Analyze market trends, sales data, and competitive insights to inform strategic decisions.

· Collaborate with marketing, product development, and finance teams to align sales strategies with business goals.

· Present regular reports to senior leadership on sales performance, forecasts, and growth opportunities.

· Ensure that all applicable DTO and State specific transportation regulations are

· Develop strategic roadmaps and launch plans that deliver revenue and profitability goals on a monthly, quarterly and annual basis.

· followed.

· Responsible for the tactical execution of the business including revenue, merchandising objectives, operational optimization, P/L control and building customer relationships.

· Execute plans regarding distribution, merchandising, pricing and product placement

· Achieve sales, profit and inventory goals.

· Create, maintain and enforce fleet utilization standard operating procedures.

· Utilize appropriate verification techniques to manage changes in project scope, schedule and costs.

· Analyze and leverage data to maintain and monitor customer sales and inventory levels

· Report and escalate to management and key stakeholders as needed.

· Perform risk management analysis to minimize negative outcomes.

· Create and maintain comprehensive project documentation.

· Build brand awareness and establish market positioning for in-house beverage brands

· Keep abreast of evolving Cannabis and beverage landscapes to identify trends and opportunities.

QUALIFICATIONS:

Ability to think critically, analyze complex data and provide solutions. Must be comfortable with multi-tasking and possess strong working knowledge to develop advanced software tools and business solutions

· Must be at least 21 years of age

· Extensive experience with developing and implementing sales strategies

· Extensive experience with Transportation and supply chain management

· Bachelor's degree or equivalent experience required, Masters degree preferred

· Minimum 10 years of experience working within the beverage industry, MSO preferred

· Experience building performance marketing within retailer owned media networks a strong plus

· Effective utilization of Smartsheet, Microsoft Suite, Adobe, Excel and PowerPoint

· Strong analytical skills, observant, inquisitive and attentive

· Detail-oriented with excellent problem-solving skills.

· Strong written skills and ability to articulate and verbally communicate effectively with key stakeholders

· Ability to work in a fast-paced and dynamic work environment.

· Flexibility of hours – some nights and weekends required.

· Available to occasionally travel and possess a valid driver's license

· Ideal location Southeast US and/or Florida preferred

· Must be able to pass a level 2 background check

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT:

· Frequently operate computing devices and other office productivity machinery

· Accurately communicate and exchange sensitive information and ideas with others including members of the public

· Occasionally required to remain in a seated position; occasionally required to work in production environments with loud noises

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.