Director of New Product Innovation

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  16740 

Remote Work Available: No 

Job Title: Director of New Product Innovation

Department: Transformation

Reports To: Chief Sales Officer

ROLE SUMMARY:

The Director of New Product Innovation is responsible for shaping and leading the company’s product innovation strategy across all cannabis categories, including flower, concentrates, vapes, edibles, beverages, and wellness products. This leader will oversee the end-to-end innovation pipeline—from opportunity identification through commercialization—ensuring new products are consumer-driven, operationally feasible, and compliant with regulatory requirements. As a senior leader, the Director of New Product Innovation will drive cross-functional collaboration, mentor product innovation teams, and play a critical role in positioning the company as a market leader through differentiated product offerings

KEY DUTIES AND RESPONSIBILITIES:

Strategic leadership

• Define and own the long-term product innovation strategy and pipeline for all cannabis categories.
• Partner with executive leadership to align innovation initiatives with business objectives, revenue goals, and brand positioning.
• Build business cases for new products, including financial modeling, resource planning, and ROI analysis.
• Production Development and Commercialization
• Oversee the innovation process from concept development in partnership with R&D through regulatory approval, production, and market launch
• Ensure projects are prioritized, resourced, and executed within timelines and budgets utilizing the PMO team process.
• Champion innovation frameworks and stage-gate processes to streamline product launches.

Team Leadership and Cross Functional Collaboration

• Build, mentor, and lead a high-performing innovation team (managers, specialists, R&D partners).
• Drive collaboration with marketing, sales, operations, R&D, and supply chain to ensure market readiness and executional excellence.
• Serve as a senior innovation ambassador, fostering a culture of creativity, accountability, and consumer-first thinking.

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Food Science, Chemistry, or related field (MBA or advanced degree strongly preferred).
• 5+ years of experience in product innovation, brand management, or R&D, with at least 2+ years in cannabis, CPG, or regulated industries (alcohol, pharma, food & beverage).
• Proven track record of successfully developing and launching innovative, revenue-driving products.
• Strong expertise in innovation pipeline management, P&L ownership, and stage-gate processes.
• Deep understanding of cannabis regulations, compliance, and testing standards.
• Demonstrated leadership in building and mentoring high-performing teams.
• Exceptional business acumen, project management, and communication skills.
• Visionary leader with the ability to translate insights into bold product strategies.
• Entrepreneurial and consumer-driven mindset with commercial discipline.
• Ability to influence stakeholders at all levels, from executives to field teams.
• Creative problem solver who thrives in a fast-paced, highly regulated environment.
• Passion for cannabis innovation and driving industry evolution.

ADDITIONAL MINIMUM QUALIFICATIONS:

• Must possess a valid driver’s license
• Must be able to pass a level 1 and level 2 background check
• Must be at least 21 years of age
• Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is:

• Constantly required to move/traverse throughout entire facility, including tight spaces ‘
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices
• Occasionally required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
• Must have visual and auditory acuity with or without aids to perform all functions of the position
• Frequently required to remain in a seated position

WORK SCHEDULE:

• 45+ hours weekly with flexible hours and travel as needed. Must be available to work evenings, weekends, and holidays. Travel up to 50% of work schedule to support the needs of the business.

Equal Opportunity Employer | Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.