Brand Partner Portfolio Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  20226 

Remote Work Available: Yes 

Job Title: Manager, Brand Partner Portfolio, Brand Partnerships

Business Unit: Marketing

Location: Remote

Reports To: Senior Director, Brand Marketing

Role Summary

The Brand Partner Portfolio Manager is responsible for managing the partnerships, marketing moments, activations, and initiatives for our Brand Partners, spanning from launch plan development and product planning to ongoing marketing support through pricing and promotional planning, creative brief submission, activation planning, Gift-with-Purchase support or Enter-To-Win support. This role would be responsible for recurring meetings with each partner and structuring the marketing agendas of those meetings to meet all business needs. This role partners closely with both internal and external marketing departments to ensure campaigns are accurately scoped, operationally aligned and execution-ready.

The position requires impeccable communication and follow-up with all parties involved to ensure seamless execution of our marketing initiatives.

Responsibilities

• Own and manage relationships with Trulieve’s Brand Partners, serving as the primary point of contact for external brands and licensed partners seeking placement and support within Trulieve dispensaries.
• Lead cross-functional coordination between Brand Partners and internal stakeholders to ensure product launches, promotions, and marketing initiatives are planned, communicated, and executed effectively.
• Translate go-to-market strategies into actionable workflows, ensuring product information, pricing, promotional details, messaging, and creative brief inputs are accurate, complete, and execution-ready.
• Manage Brand Partner timelines, deliverables, and dependencies, proactively identifying risks and driving resolution to ensure deadlines are met and initiatives remain on track.
• Partner directly with Brand Partners and their respective creative agencies or teams to ensure all marketing assets are delivered on schedule, aligned with brand standards, and compliant with applicable state regulations.
• Establish clear ways of working and operating rhythms across cross-functional teams to improve visibility, accountability and execution
• Utilize project management tools (Monday.com, Smartsheet) to maintain workflow visibility, reporting and operational effectiveness

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Project Management, Operations, or related field, or equivalent experience
• 4+ years of experience in marketing project management, marketing manager, campaign operations, or similar role
• Experience managing cross-functional workflows spanning product, marketing and creative teams
• Excellent organizational, communication, and problem-solving skills
• Experience with project management platforms such as Monday.com or similar tools
• Ability to drive alignment and improve processes across multiple teams and functions
• Experience working with production, retail, or product-driven marketing environments preferred
• Cannabis industry experience is a plus

The Trulieve job description is not designed to contain all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.