Ecommerce Marketing Specialist, Mobile Apps

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  18459 

Remote Work Available: Yes 

Ecommerce Marketing Specialist, Mobile Apps

Trulieve is seeking an Ecommerce Marketing Specialist, Mobile Apps to support the execution, quality, and continuous improvement of content within our mobile app & website workflows. This is a hands‑on, individual contributor role focused on managing app content, ensuring accuracy and consistency, and applying mobile‑first UX best practices to improve customer experience and ecommerce performance.

This role works closely with digital marketing, e-commerce, product, and creative teams to publish and maintain app content, perform QA testing, support feature rollouts, and identify content and UX optimization opportunities based on user behavior and performance insights. This role will also be responsible for the day‑to‑day coordination of the mobile app content changes, business updates, and website as needed. The specialist partners with digital marketing, ecommerce, product, and creative teams to manage app content updates, QA test releases, support feature rollouts, and apply UX best practices to improve how customers interact with content across the app.

Key Responsibilities

• Manage and update content across the mobile app and supporting website workflows using the app CMS and Adobe Experience Manager (AEM).
• Author, review, publish, and QA app content including product information, imagery, banners, promotions, announcements, and business updates.
• Coordinate and execute day‑to‑day mobile app content changes to support marketing initiatives, ecommerce priorities, and operational updates.
• Perform QA testing on app pages, content updates, releases, and new features to identify bugs, formatting issues, broken links, and content errors.
• Partner closely with digital marketing, ecommerce, product, UX, and creative teams to support feature rollouts, enhancements, and promotional campaigns.
• Apply mobile‑first UX best practices to content structure, layout, and presentation to improve usability and customer experience.
• Monitor in‑app user behavior, engagement, and performance metrics to identify content and UX optimization opportunities.
• Collaborate with creative and design teams to ensure assets are properly sized, optimized, and implemented for mobile app placement.
• Support app enhancements, feature migrations, and new content rollout processes from a content readiness and QA perspective.
• Ensure all content meets brand standards, accessibility guidelines, and app store requirements.
• Provide day‑to‑day coordination and guidance for mobile app content updates, including working with AEM content authors as needed.
• Maintain documentation for app content workflows, publishing standards, and QA processes.

Qualifications

• Bachelor’s degree, relevant certifications, or equivalent practical experience in Digital Marketing, Ecommerce, Mobile UX, Web/App Content, or a related field.
• 1–3 years of experience managing content for mobile apps, ecommerce platforms, or mobile‑first digital experiences.
• Hands‑on experience authoring and publishing content using Adobe Experience Manager (AEM) or a similar enterprise CMS.
• Experience supporting app content updates, QA testing, and release coordination in a fast‑paced environment.
• Strong attention to detail with proven ability to identify content, formatting, and UX issues before release.
• Solid understanding of mobile‑first UX principles, accessibility standards, and content best practices.
• Familiarity with mobile app analytics tools
• Working knowledge of basic HTML and SEO considerations for mobile and app environments.
• Strong written and verbal communication skills, including proofreading and content review.
• Highly organized with the ability to manage multiple priorities and deadlines independently.
• Comfortable collaborating cross‑functionally while owning execution of assigned work.

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.