Manager, Data Insights

Date: Aug 14, 2026

Location: Tallahassee, FL, US, 32312

Company: Trulieve

 

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Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

 

 

 

 

Requisition ID:  20728 

 

Remote Work Available: Yes 

Job Title: Manager, Data Insights

Business Unit: Retail

Location: Florida

Reports To: Senior Manager, Data Insights

 

Role Summary

The Manager, Data Insights is responsible for transforming complex data into actionable business insights that drive revenue growth, margin expansion, customer engagement, and operational excellence. This individual will partner across Retail, Marketing, Finance, Production, Merchandising, and Data & Analytics teams to uncover opportunities, evaluate performance, and support strategic decision-making.

They combine strong analytical capabilities with business acumen and storytelling skills, enabling them to translate data into clear recommendations that influence leadership decisions and drive measurable results. This role will also help develop analytical talent, advance reporting capabilities, and foster a culture of data-driven decision-making.

 

Responsibilities

  • Identify opportunities to drive sales, profitability, and customer retention through data analysis.
  • Analyze customer behavior, shopping patterns, assortment performance, pricing strategies, and promotional effectiveness.
  • Conduct advanced analyses including basket composition, price elasticity, A/B testing, customer segmentation, and forecast performance evaluation.
  • Develop hypotheses and business cases to support strategic initiatives and operational decisions.
  • Create executive-ready presentations that clearly communicate trends, risks, opportunities, and recommendations.
  • Design, maintain, and continuously improve dashboards, scorecards, and self-service reporting solutions.
  • Translate business questions into analytical frameworks and actionable insights.
  • Support planning processes including forecasting, assortment strategy, promotional evaluation, and category reviews.
  • Manage and develop analysts while fostering a culture of curiosity, accountability, and continuous improvement.
  • Establish best practices for data analysis, reporting, and insight generation.
  • Stay current on retail, consumer, and cannabis industry trends.
  • Partner with Data & Analytics teams to identify new data sources, reporting enhancements, and automation opportunities.
  • Improve efficiency and scalability of reporting processes through technology and process optimization.

QUALIFICATIONS

  • Minimum 3 years of experience in data analytics or insight roles
  • Technical Skills: Proficiency in SQL, Alteryx, Excel, and data visualization tools (Power BI and/or Tableau).
  • Business Acumen: Strong understanding of retail operations, product lifecycle management, pricing strategies, and promotional tactics.
  • Analytical Expertise: Ability to perform sophisticated analysis and modeling to derive insights from complex datasets.
  • Detail-oriented with excellent problem-solving skills.
  • Effective communication, collaboration, and organizational skills.
  • Ability to work in a fast-paced and dynamic work environment.
  • Flexibility of hours – some nights and weekends required.
  • Must be able to pass a level 1 and level 2 background check and drug screening.
  • Must be at least 21 years of age.
  • Must possess a valid driver's license and able to pass an MVR check

 

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

While performing the duties of this job, the employee is:

  • Occasionally required to move/traverse throughout entire facility, including tight spaces; accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices
  • Accurately communicate and exchange sensitive information and ideas with others including members of the public; observe/inspect details at varying ranges; operate computing devices
  • Occasionally required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 25lbs; lift/carry/position objects up to 25 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
  • Must have visual and auditory acuity with or without aids to perform all functions of the position
  • Frequently required to remain in a seated position

 

Work Schedule

40+ hours weekly with flexible hours and travel up to 10% of work schedule to support the needs of the business.

Please apply directly through our official careers site or authorized recruitment channels.  Using third-party application services may create issues with your applicant profile and lead to processing delays. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.


Nearest Major Market: Tallahassee