Senior Digital Marketing Specialist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  13236 

Remote Work Available: No 

Senior Digital Marketing Specialist

Department: Marketing 

Reporting to: CRM Marketing Manager  

Location: Remote, FL  

FLSA Status: Regular, Full-Time
 
Position Summary:

At Trulieve, the Senior Digital Marketing Specialist will report directly into the CRM Marketing Manager. This position focuses on the execution and optimization of our digital marketing initiatives across multiple states, specializing in email, SMS, and other digital channels. The ideal candidate will have a strong foundation in digital marketing email and SMS marketing and the ability to manage multiple projects effectively. 

Responsibilities: 

• Executing and developing execution email and sms campaigns on a daily basis.  

• Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals. 

• Contributing to the creation and maintenance of automated marketing workflows. 

• Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights. 

• Supporting the generation and analysis of digital marketing reports. 

• Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts. 

• Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams. 

• Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience. 

• Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness. 

Skillsets: 

• Keen eye for detail and a commitment to delivering high-quality work. 

• Proactive, problem-solving mindset. 

• Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment. 

• Strong communication skills, both written and verbal. 

Qualifications:

• 3-4 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns. 

• Familiarity with enterprise-level ESPs and digital marketing tools. 

• Experience in working with automated marketing workflows and dynamic content. 

• A good understanding of HTML, CSS, and responsive design principles. 

• Proficiency in analyzing digital marketing metrics and translating data into actionable insights. 

• Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager. 

• A collaborative spirit, able to work seamlessly with various teams within the organization. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.