Senior Ecommerce Marketing Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  16038 

Remote Work Available: Yes 

Senior, Ecommerce Marketing Manager- REMOTE

Department: Marketing

Team: Digital Marketing

Reporting to: Executive Director, Digital Marketing

Location: Remote EST or CST

Positions Available: 1

Position Status: Immediate

Status: Full-time w/ Benefits Package (Health. Dental, Vision, NEW 401K)

Position Summary:

Trulieve is seeking a strategic and data-driven Senior eCommerce Marketing Manager to lead the optimization and growth of our digital shopping experience across www.trulieve.com and our owned mobile apps. This role will drive digital strategy, execution, and performance aimed at increasing online conversions, improving customer experience (CX), and advancing our mobile-first initiatives.

The ideal candidate will bring deep experience in eCommerce marketing, UX/UI enhancements, and digital merchandising. You’ll lead a team responsible for managing our CMS, product catalog, and digital pricing and promotions, while collaborating closely with cross-functional teams in marketing, creative, IT, and technology.

Responsibilities:

• Lead strategy and execution for a mobile-first experience across the design and development of Trulieve.com, including CMS and eCommerce platforms.
• Oversee and manage a teams of CMS, ecommerce products and mobile app professionals.
• Collaborate cross-functionally to align on sprints, deployments, analytics, reporting, and digital roadmaps.
• Oversee daily execution of promotions, deals, pricing catalogs, campaign launches, and CMS updates.
• Manage relationships with all eCommerce-related vendors, including CMS, SEO, and development partners. Collaborate cross-functionally to align on sprints, deployments, analytics, reporting, and digital roadmaps.
• A point of contact for QA/QC across eCommerce and CMS, ensuring consistency across national markets and adherence to budget.
• Develop strategies to improve UX with a mobile-first approach, directly impacting sales performance.
• Oversee the planning and execution of monthly, quarterly, and annual roadmaps including go-lives, GTM, rollouts, upgrades, and enhancements.
• Manage site performance and stabilization through analytics, traffic monitoring, crash reporting, and KPI benchmarking

Skills and Qualifications:

• Preferred (not required) : Bachelor’s and/or Master’s degree: Marketing, Advertising, and/ or Data/Business Analytics/Science
• Required: 5+ years of supervisory managerial experience. Experience managing direct reports and leading cross-functional initiatives.
• Required: 5+ of eCommerce experience, preferably in high-volume retail or CPG. Cannabis industry preferred.
• Proven track record in improving digital customer experiences and driving revenue through merchandising and conversion optimization (Analytics, A/B testing, Search, SEO, Deep links, Journeys)
• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms. Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred.
• Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce, GA, GTM or similar
• Project Management: ability to manage multiple projects and deadlines
• Belief in relationship building and working as part of a team to achieve goals/results
• You have excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with cross-functional stakeholders.
• Flexibility of hours – nights and weekends

WORK SCHEDULE:

• Full-time with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends and holidays

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.