Wholesale Digital Marketing Manager

Date: Nov 18, 2024

Location: Tallahassee, FL, US, 32312

Company: Trulieve

trulieve-logo-solid

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  13197 

 

Remote Work Available: Yes 

Wholesale Digital Marketing Manager

 

Department: Wholesale

Reporting to: Wholesale Senior Marketing Manager

Location: Remote/ East Coast Preferred

 

Position Summary:

This position will report to Wholesale Senior Marketing Manager and play a key role in supporting the Wholesale department at Trulieve. The Digital Marketing Manager will ensure that all marketing technologies are thoroughly vetted, seamlessly integrated, and consistently maintained. Focusing on the organization and optimization of digital assets, managing paid media campaigns, and ensuring the brand's online presence is engaging and relevant, this position will be integral to achieving our marketing objectives.

The Digital Marketing Manager will provide strategic guidance on marketing technology integrations, monitor performance metrics, and collaborate with cross-functional teams to ensure cohesive messaging and impactful marketing initiatives.

Responsibilities:

  • Oversee the organization, maintenance, and optimization of digital marketing assets, for our customers ensuring they are up-to-date and aligned with brand guidelines.
  • Plan, execute, and manage nationwide paid media activations alongside Wholesale Senior Marketing Manager, ensuring alignment with overall marketing objectives.
  • Regularly update and maintain the brand websites to and ensure content is relevant and engaging.
  • Provide strategic recommendations for integrating and optimizing marketing technologies, ensuring seamless collaboration between platforms and tools.
  • Monitor and analyze the performance of digital marketing initiatives, using data-driven insights to inform strategy adjustments.
  • Collaborate with Wholesale designer, sales teams to ensure cohesive messaging and maximize the impact of marketing efforts across all channels.
  • Partner with field marketing teams to enhance and co-manage social media accounts 

Skills and Qualifications:

  • Bachelor’s degree
  • 3-4 years minimum experience in digital marketing.
  • Preferred industries: Cannabis, CPG, B2B, B2C, retail.
  • Experience managing paid media
  • Technology and social media savvy
  • Self-motivated and ability to achieve objectives with little to no supervision
  • Belief in relationship building and working as part of a team to achieve goals/results
  • Organized, responsible and flexible in a fast-paced growth environment

 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.


Nearest Major Market: Tallahassee