Brand and Community Ambassador Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  16408 

Remote Work Available: No 

Job Title: Brand and Community Ambassador Manager

Department: Transformation

Reports to: Director of National Brand and Community Engagement

Role Summary:

The Brand and Community Ambassador Manager will lead a team of ambassadors and collaborate cross-functionally with Sales, Physician Engagement, and Field Marketing to drive awareness, engagement, and conversion. Oversee teams and processes that reach new customers/ satisfy current customers through marketing initiatives, localized marketing and/or events, and other activities that drive traffic, and deliver brand excitement. We are seeking a strategic and energetic manager to lead field marketing initiatives, community partnerships, and brand activations across Florida. This position will lead a team of Brand Ambassadors that will be the face of our brands, engaging with dispensaries, retail customers, and patients while teaching them about our products.

Key Duties and Responsibilities:

• Lead and manage a team of Brand & Community Ambassadors across multiple markets.
• Develop and execute regional marketing strategies aligned with national brand goals.
• Build and maintain community partnerships to expand Trulieve’s presence and impact.
• Oversee planning and execution of events, pop-ups, and in-store activations.
• Collaborate with internal teams to align on campaign calendars and KPIs.
• Monitor performance metrics, event ROI, and ambassador effectiveness.
• Ensure brand consistency and compliance across all field activities.
• Grow the customer / patient pool through events and community partnerships.
• Partner with sales and marketing teams to execute marketing events and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Travel throughout the state to support team and events as needed

SKILLS AND QUALIFICATIONS:

• 4+ years of experience in field marketing, brand management, and/or community engagement
• 2+ years of experience managing teams or field staff
• High School Diploma preferred, degree in marketing or communication a plus
• Strong leadership, communication and organizational skills
• Proven ability to build relationships and represent a brand with professionalism
• Results driven and passionate about meeting consumer’s needs.
• Previous experience in planning and executing marketing events and campaigns
• Strategic, self-motivated, intellectually curious, innovative and resourceful

ADDITIONAL MINIMUM QUALIFICATIONS:

• Must possess a valid driver’s license and maintain clean driving record
• Must be able to pass a level 1 and level 2 background check
• Must be at least 21 years of age
• Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.
• Must be able to relate to and work with patrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee is:
• Frequently required to move/traverse throughout facilities, including tight spaces
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices:
• Regularly required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
• Occasionally required to remain in a seated position
• Must have visual and auditory acuity with or without aids to perform all functions of the position

WORK SCHEDULE:

• 45+ hours weekly with flexible hours depending on business needs.  Must be available to work evenings, weekends, and holidays. Travel 75% of work schedule.

Equal Opportunity Employer  Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.