Marketing Messaging Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  17078 

Remote Work Available: Yes 

Marketing Messaging Manager

Reports to: Marketing Director, Florida

Department: Marketing

Location: Tallahassee or Tampa, FL preferred, Florida required

FLSA Status: Exempt

Position Description:

Our growing company is seeking a Marketing Messaging Manager to join our Trulieve Florida marketing team. This position will plan out the daily message campaign and cadence in accordance to the Florida Calendar.

Responsibilities:

• Build daily, weekly and monthly communication plans based on promo & launch calendar
• Brief, review and approve creative according to the plan
• Collaborate with Marketing Specialists and other cross-functional partners to build in appropriate communication support
• Collaborate with digital team on performance of key messages, channels and tactics
• Develop segmentation tactics that inform the daily communications based on personalized content and customer preference.
• Share regular guidance and directive to retail and cross-functional teams
• Plan, develop, execute and optimize retention focused campaigns
• In partnership with creative team, support localized content and communication initiatives
• Plan marketing communication plans with the appropriate and balanced marketing mix
• Collaborates with leadership, marketing team, production, retail and compliance
• Comply with all security policies/procedures.

Qualifications:

• Bachelor’s degree required
• 3+ years of experience in a marketing and/or communications
• Working knowledge of Smartsheet
• Proficient use in Powerpoint

Additional Requirements:

• Excellent organizational skills and the ability to prioritize while working on multiple projects
• Exceptional writing abilities regardless of the subject-matter
• Strong project management skills
• Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
• Proactive, self-starter
• Detail-oriented, collaborative, and creative team-player
• Must be able to work in a fast-paced, fluid environment under intense deadlines

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.