Wholesale Marketing Manager

Date: Feb 20, 2024

Location: Tempe, AZ, US, 85281

Company: Trulieve

trulieve-logo-solid

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  7469 

 

Remote Work Available: No 

Wholesale Marketing Manager

Department: Wholesale

Reports to: Executive Director of Wholesale

Location: Onsite-Tempe, AZ HQ

Travel: Up to 10% of the time

FLSA Status: Regular, FT Exempt

 

Position Summary:

Trulieve Wholesale Marketing Manager will ensure national campaigns and brand strategies are being executed at the local level. They work very closely with the wholesale and field marketing teams. In working with sales/field marketing, their primary objective is to reach budtenders and new/existing customers by building brand awareness and driving them to purchase Trulieve products in partner dispensaries with merchandising, in-store displays, marketing campaigns and promotions, plus local marketing activations. Success is measured by key metrics like customer count, new account acquisition, budtender engagement, and state level revenue growth. Trulieve’s Wholesale Marketing Manager may also engage and collaborate with the community engagement and/or physician teams as needed to support local events with key constituents. Wholesale Marketing Manager will also translate go-to-market strategies and identified opportunities into actionable and measurable programs that are relevant to the local market. Building daily communication plans are a key deliverable that brings all elements together and provides direction to cross-functional team members. The Wholesale Marketing Manager must ensure campaigns are executed on-time, accurately, and successfully. The candidate will also be responsible for monitoring performance and reporting on results of marketing campaigns and promotions.

 

Primary Responsibilities:

· Collaborate with national marketing team functions to build actionable campaigns. This includes writing briefs that guide the development of daily creative assets with key images and messaging.

· Collaborate with state sales teams and production teams to align on the timing of new product launches, restocks on existing products and overall product mix strategy

· Develop, implement, and analyze marketing strategies and initiatives

· Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and market penetration

· Support national and hub initiatives to deliver business goals and build brand loyalty

· Produce and maintain (in collaboration with other hub marketing members) a marketing calendar that includes product launches, local activations, paid/earned media, and other support around the campaigns

· Research and develop POV on local market opportunities and buying trends based on an assessment of current and potential customers as well as a review of relevant competitors

· Managing local marketing budget. Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings

· Collaborate and share best practices, lessons learned and post-recaps with Regional Wholesale team during weekly calls

· Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

· Build strong relationships with partners

 

Requirements:

· Bachelor’s Degree in Business, Marketing or related field required

· 6+ years of working experience in marketing. Wholesale B2B and B2C marketing a plus

· Successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized marketing strategies and tactics

· Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy. Prior experience managing events and marketing campaigns

· Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums

· The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media

· Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time

· Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs

· Ability to interact with various levels of stakeholders

· Acute attention to detail; demonstrated ability for accuracy and thoroughness

· Strong written and verbal communication skills

· Proven negotiation, problem-solving, organization and project management skills

· Knowledge of Microsoft Office (PowerPoint, Excel, Word)

Additional Requirements:

· Must be able to pass a level 1 and level 2 background check and drug screening.

· Must be at least 21 years of age.

· Must possess the mental and physical capacities necessary to perform the job duties

· Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective

· Professional team-player, collaborative, and open to feedback

· Strategic, self-motivated, intellectually curious, innovative and resourceful

· Dynamic communicator with great oral and written skills

· Big picture thinker and adaptable to changing environments

· Detail-oriented, organized and proactive

· Approaches new and different ideas with curiosity and open-mindedness

 

Physical Requirements:

· Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance

· Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks

· Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions

· Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)

 

Equal Opportunity Employer « Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.


Nearest Major Market: Phoenix