Web Content Specialist

Date: Feb 9, 2024

Location: US

Company: Trulieve


“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 




Requisition ID:  8870 


Remote Work Available: Yes 

Web Content Specialist

Department: Marketing

Reporting to: Senior Web Content Manager

Location: Florida/ Remote

Postion Summary:

Trulieve invites applications for the role of Web Content Specialist. This role is suited for individuals with a solid background in web content management. The successful candidate will be responsible for maintaining and updating our website, ensuring accuracy and an optimal user experience. The role requires proven web content management experience and a preference for candidates with e-commerce familiarity.


Position Responsibilities:

  • Daily Website Maintenance: Ensure all website information is current and accurate through regular updates.
  • Routine Web Maintenance: Address any operational issues promptly to maintain smooth website functionality.
  • Project Management: Lead large-scale web development projects, aligning with our business objectives.
  • E-Commerce Oversight: Manage the e-commerce aspects to enhance user experience and drive sales.
  • Data Analysis: Monitor and analyze website analytics for insights into user behavior and site performance.
  • Collaborative Efforts: Work with marketing, IT, creative, and analytics departments for a unified web strategy.

Preferred Software/Platform Experience:

  • Content Management Systems: Proficiency with Enterprise CMS.  Adobe Experience Manager (AEM) is preferred but not required.
  • Coding Languages: Strong front-end development skills in HTML, CSS, and JavaScript.
  • Adobe Creative Suite: Familiarity with using AEM, Photoshop, and Adobe Commerce.
  • Google Suite Tools: Proficient with Google Analytics, GTM, GMB, Search Console, and Measurement tools.
  • SEO: Experienced in SEO best practices.
  • E-commerce Platforms: Knowledge of Adobe Commerce preferred but not required.
  • Heatmapping Software: Ability to use heatmapping for user interaction analysis.
  • Artificial Intelligence: Familiar with AI for content personalization and customer experience enhancement.
  • Marketing Insights: Skilled in deriving marketing insights from web analytics to inform content strategy.

Qualifications and Skills:

  • Educational Background: Bachelor's degree preferred.
  • Web Best Practices: Knowledgeable in web best practices.
  • CMS Management Experience: 2-3 years of CMS management required.
  • SEO and E-Commerce: Basic understanding of SEO and e-commerce.
  • Web Accessibility: Familiar with web accessibility best practices.
  • Organizational Skills: Must possess strong organizational skills.
  • Problem-Solving: Excellent problem-solving capabilities are necessary.
  • Cross-Collaboration: Must be experienced in working within cross-functional teams.
  • Multi-Channel Marketing: Should understand multi-channel marketing.
  • Communication Skills: Must have exceptional communication skills.
  • Independence and Teamwork: Should be able to work both independently and as part of a team.

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.