Director of Wholesale

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  12731 

Remote Work Available: Yes 

Director of Wholesale

Location: Remote (OH, WV, PA preferred)

Department: Retail

Reports to: Executive Director of Wholesale

Job Summary:

The Director of Wholesale NE will report to the Executive Director of Wholesale. They will lead growth within our existing multi-state and independent accounts. You will determine and measure KPIs to drive revenue and growth in Ohio, Pennsylvania, and West Virginia. This role will have direct reports. Partner with all leaders of the Wholesale Team, and work cross-functionally with the Planning, Operations, Finance, Brand, and Marketing teams to execute on our goals and promote Trulieve brands with external partners and consumers at point of sale.

Additionally, the Director will have a crucial role in the development and implementation of strategies aimed at establishing a highly successful wholesale team in the Northeast region. This team will be focused on expanding market shares in Ohio, Pennsylvania, and West Virginia. Furthermore, the candidate will be responsible for effectively developing and implementing promotional calendars.

Key Responsibilities:

• Provide leadership to our growing team with regards to building relationships with buying and merchandising teams, driving revenue and margin goals, and executing promotional strategies within retail
• Achieve sales, profit and inventory goals for all 3rd party retail partners
• Develop strategic plans to achieve revenue and profitability goals on monthly, quarterly and yearly basis
• Build brand awareness and improve wholesale market positioning for all Trulieve brands: Roll One, Modern Flower, Cultivar Collection, Sweet Talk, Co2lors
• Forecast accurately at the account and product level monthly, quarterly, and annually
• Manage funds and resources for the best return on marketing budgets
• Responsible for the tactical, daily execution of the business including revenue, merchandising objectives, operational optimization, tracking spends to budget, and building customer relationships with all partners
• Monitor customer sales and inventories by partnering with ownership and management and reviewing data analytics reporting
• Execute plans regarding distribution, merchandising, pricing, and product placement

Educational/Experience Requirements:

• A minimum of 10 years of wholesale leadership experience, preferably in mass retail account management
• 3-5 years prior experience working with cannabis industry MSOs preferred: Curaleaf, GTI, Terrascend, Pharmacann, Jushi, Jars, Verano, The Cannabist, Cresco
• Ability to think creatively and develop long-term plans for partners, which maximize brand awareness, revenue, and profitability, while minimizing channel conflict and cannibalization
• Diverse experience working with cross functional departments, including operations, marketing, production, logistics, and finance
• Good customer and cross functional interface capabilities; excellent presentation and influencing skills
• Ability to accurately forecast demand for sales and profit growth on a micro and macro level
• Experience building performance marketing within retailer-owned media networks a strong plus

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.